For many of us, the best aspect about 2020 is that the year is almost over. A global pandemic has unleashed unprecedented challenges and disruptions to both our personal and professional lives.
Adding to our stress are the headlines of social unrest in our cities, summer fires on the West Coast and the Gulf Coast getting hammered by hurricanes. Despite all these difficulties, we are inspired by the resourcefulness, innovation and leadership among IMARK members, suppliers and the local agency rep firms that have pivoted their businesses to successfully navigate through these uncharted waters.
Many are reporting that business activity is now better than expected and most have recovered lost sales incurred from the painful months of March and April. The improved business climate is expected to carry through the fourth quarter.
In 2021, we look forward, hopefully, to returning to some level of normalcy. With the cancellation of the Spring 2021 meeting, our staff is now working on an alternative meeting to be hosted in the summer of 2021.
A growing number of members and suppliers are asking for a return to “face-to-face” meetings. More so than ever before, live in-person meetings are very crucial to the vitality and growth of our group and our industry.
Stay tuned for additional updates.