Since 1982, Americh has been a trusted name in the bathtub industry—proudly designing and manufacturing all its products in the United States from its Charlotte, North Carolina facility. Known for delivering mid- to high-end, built-to-order bathtubs and shower bases, Americh combines craftsmanship with reliability, offering a level of customization and service that sets it apart in the marketplace.

EXCEPTIONAL PRODUCTS WITH PROTECTED DISTRIBUTION

Americh offers an expansive product line with more than 300 bathtub designs and sizes, along with more than 120 acrylic shower base models. Its commitment to quality is matched by a strong allegiance to traditional distribution.

“Unlike many domestic and imported brands, Americh sells exclusively through brick-and-mortar plumbing showrooms and wholesalers—never through e-commerce-only outlets, big box retailers like Lowe’s or The Home Depot or online giants such as Amazon and Wayfair,” said Americh Vice President Dino Pacifici. “This unwavering dedication to channel protection ensures that Luxury Product Group (LPG) members can specify and sell Americh products with confidence— knowing their business won’t be undercut by mass-market pricing or online-only competition.”

A CULTURE ROOTED IN FAMILY AND FLEXIBILITY

Americh is a family-owned and operated business, and that spirit of connection carries through every aspect of its operations. Founder and owner Edward Richmond, now 82, remains actively involved in the company, demonstrating a rare continuity of vision and leadership.

The company fosters a relaxed, team-oriented environment where flexibility and employee appreciation are part of everyday life. Team luncheons are held throughout the year, with one of the most anticipated events coinciding with July 4.

“This year, production shut down early so the entire staff could celebrate with catered food, team games and an early start to the holiday weekend—a tradition that embodies Americh’s belief that people are its greatest asset,” Pacifici said.

STRENGTHENING THE TEAM WITH INDUSTRY EXPERTISE

In March 2025, Americh welcomed Maureen Ashe as its new sales manager.

“With a wealth of experience as a showroom salesperson, manager and manufacturer rep, Maureen brings a deep understanding of the industry,” Pacifici said. “Her recent attendance at the LPG conference in April proved to be a high point—both professionally and for Americh as a vendor—marking the company’s most successful event yet in terms of new display orders.”

A COMMITMENT TO LPG AND THE INDEPENDENT CHANNEL

Americh has been an LPG partner since the group’s early days, becoming only the second bathtub brand to join. Over the years, the company has been a strong supporter of LPG events and awards, including frequent sponsorship of the “Member of the Year” honor. Americh’s leadership has also taken an active role in LPG vendor committees, contributing ideas to strengthen the group’s shared visibility and success.

“I’ve built great relationships with leaders like Jeff and Peter over the years,” notes Pacifici.

“We share a commitment to helping independent showrooms thrive, and our involvement in LPG has helped us grow stronger together.”

OPPORTUNITIES THAT INSPIRE CONFIDENCE

With its vast range of products, dedication to independent showrooms and insulation from big-box and online-only competition, Americh provides LPG members with a rare blend of security and selection. Whether a project requires something unique or a familiar best-seller, Americh stands ready with high-quality options—and peace of mind that the sale stays in the right hands.

For more information or to explore Americh’s offerings, reach out to your LPG sales contact and visit americh.com.