Why Matco-Norca Belongs at the Center of Your Line Card

For more than 70 years, Matco-Norca has been a trusted independent branded supplier of valves, fittings and nipples, faucets and plumbing specialties to the residential, commercial and industrial markets. While many companies operate in the commodity space, Matco-Norca stands apart through its culture of service, robust resources and deep commitment to helping IMARK members grow.

A Reliable Partner with Unmatched Reach

Matco-Norca is built on reliability—in people, products and performance. With distribution centers strategically located across the United States, the company ensures quick, efficient delivery that helps members get what they need, when they need it. Whether for residential construction, heating, irrigation or industrial waterworks, Matco-Norca’s breadth of inventory allows members to meet customer needs faster and with confidence.

“Our ability to deliver quickly and consistently is what really helps us stand out,” Amy B. Zucchi, director of marketing, Matco-Norca/SVF Flow Controls, explains. “Price matters, of course, but what truly earns loyalty is getting product into contractors’ hands without delay.”

Tools and Training to Drive Sales

Matco-Norca is deeply invested in helping IMARK members succeed. The company provides a suite of sales and marketing tools designed to make it easier for distributors and their teams to promote and sell Matco-Norca products.

Tools and Training to Drive Sales

Matco-Norca is deeply invested in helping IMARK members succeed. The company provides a suite of sales and marketing tools designed to make it easier for distributors and their teams to promote and sell Matco-Norca products.

These include:

• Webinars and Lunch & Learns led by the sales team to strengthen product knowledge and selling skills.
• Customer Portal access for real-time ordering, tracking and account support.
• Training Videos and installation demos to educate member employees and their contractor customers.
• On-Site Support through ride-alongs and joint sales calls with rep agencies.

“We make ourselves available at every level,” says Zucchi. “From product training to sales strategy sessions, our goal is to help IMARK members feel confident selling and supporting our products.”

Innovation Through Omnipro

Matco-Norca continues to strengthen its Omnipro portfolio, giving IMARK members exclusive access to innovative products that create new sales opportunities.

What’s New with Omnipro

Transfer Valve Collection

• Long-awaited launch across the Highlight, Angelic and Leverage faucet families
• Shared and non-shared options for greater installation flexibility
• Rough-in valves arrive pre-plugged for testing; cartridges included in trim kits
• Finishes: Chrome, Brushed Nickel and Matte Black (Angelic & Highlight); Chrome and Brushed Nickel (Leverage)

Tub & Shower Rough-In Valves with Copper Stub-Outs

• Designed for slip-on tub spouts
• Simplifies new construction installations
• Reduces potential leak points, improving reliability and lowering callbacks

What It Means for IMARK Members

• Exclusive Access: Omnipro products are available only to IMARK distributors, giving members a competitive edge.
• Increased Profit Potential: High-demand finishes and simplified installation features make these products easy to sell to contractors.
• Enhanced Contractor Loyalty: Products that save time and reduce risk help members strengthen relationships with their contractor base.
• Stronger GainShare Performance: Expanding into these product categories supports members in reaching annual growth and profitability goals.

These launches reinforce Matco-Norca’s commitment to driving innovation while delivering real, measurable advantages for IMARK distributors.

A Team That Makes a Difference

Behind Matco-Norca’s product strength is a highly accessible executive team and a company-wide culture of collaboration. Leaders like Fred “Faucet Fred” Grewen, who bring unmatched expertise and passion to faucet and plumbing specialties, help guide product sourcing and development. “Fred has his ear to the ground in this industry,” Zucchi notes. “He’s constantly engaging with customers and bringing back insights that help us refine and expand our product lines.”

With Philip Lewis (vice president of sales), Jack McDonald (president), and a strong inside/outside sales team, IMARK members have direct access to decision-makers who are committed to fast responses, flexible solutions and long-term partnerships.

Growth Opportunities Through GainShare

Matco-Norca is focused on helping IMARK members maximize their participation in GainShare. By increasing communication and aligning product offerings with annual goals, the company helps members identify areas where they may be leaving business on the table.

“Often members don’t realize the full breadth of our inventory,” Zucchi says. “Beyond Omnipro and plumbing specialties, we have extensive lines that can help members hit their targets and strengthen their profitability.”

Why Partner More Closely with Matco-Norca?

The case is clear: Matco-Norca offers IMARK members far more than just products. It provides reliability, speed, innovation and training resources, backed by an accessible leadership team that values partnership. With its breadth of inventory, national distribution and commitment to IMARK programs like Omnipro and GainShare, Matco-Norca is uniquely positioned to help members grow in today’s competitive market.

For more information, visit matco-norca.com or connect with the team at the next IMARK event.