Launching new vertical businesses within the irrigation and waterworks market segments is a natural extension for IMARK Plumbing. Currently, 45 IMARK member companies are servicing the irrigation market and 30 members have an active waterworks business. Additionally, many members have expressed an opportunity for growth into these markets with their customers.
Expanding into irrigation and waterworks fits our common platform designed to enhance member profitability while we increase manufacturer market share and strengthen business relationships. For additional information, please contact Ted Havel at thavel@imarkgroup.com.
In this issue, you will find articles that provide recommendations and guidance to navigate your business through the challenges brought on by the COVID-19 pandemic including:
- In the article Distributors Adapt to ‘The New Normal’, fellow IMARK members share best practices and ideas for adapting their businesses to keep customers and employees safe while simultaneously providing efficient and effective customer service.
- The article COVID-19 and Safety in the Workplace: Getting Back to Work contains excerpts from a recent ASA Safety Committee webinar featuring a panel of experts.
- Dave Gordon, president of Channel Marketing Group, wrote the article entitled Don’t Let a Good Pandemic Go to Waste in which he explains why now is an opportune time to reevaluate aspects of your business. Consider how the pandemic has impacted your business strategy and what actions and tactics you should deploy in this ever-chang-ing business climate.
- In the article Experiment, Diversify, Double Down During Changing Times, Kate Fucci, industrial marketing specialist, DDI Systems, provides operational insight and reviews software functionality that will keep your business fast, smart and strong during these changing times.