Francesca Anne Messina Named LPG Director of Marketing

Luxury Products Group (LPG) recently announced that Francesca Anne Messina has been named director of marketing. By creating this new position, LPG furthers its commitment to provide enhanced services to its members.

Messina is a familiar face to many in the plumbing industry, having grown up in the business and spending the last seven years in various marketing roles for some of the biggest names in plumbing wholesaling.

She earned a degree in communications and media studies from St. John University. She chose to join the plumbing industry in 2013 as division marketing manager for Hajoca, which had recently acquired her father’s company. Messina was responsible for supporting all facets of digital and local marketing for the Midwest, Northeast and New England regions before being named project manager for Hajoca’s Kohler Signature Store in King of Prussia, Pennsylvania. She gained responsibility for hiring and training the store team, leading the de-sign and product selection, overseeing construction and creating a marketing and advertising plan.

In 2017, Messina was named marketing manager for Blackman Plumbing Supply, where she helped build a comprehensive brand strategy, including relevant content, marketing automation, creative advertising and partnerships with industry influencers. She also managed the company’s digital marketing strategy, campaigns and website. When Blackman was acquired by Ferguson in 2018, she took on the role of website marketing strategist, helping build the digital strategy for Ferguson brands.