Transforming Water into Wellness

Mr. Steam is at the forefront of turning a simple element—water—into a powerful tool for health and relaxation. With a legacy that spans more than 100 years, this industry leader has perfected the art of steam.

A Century of Expertise

Mr. Steam’s journey began with a commitment to mastering the science of steam. Specializing in the creation of high-quality boilers and steam systems, the company has served diverse clients including the U.S. Navy and healthcare institutions where steam is crucial for various applications. Their expertise doesn’t just stop at manufacturing; it extends to educating and equipping showrooms to ensure that the benefits of steam are well communicated to end users.

A Passion for Education and Innovation

Mr. Steam has not only focused on product excellence but also on the education and training of their partners. The company’s approach involves a deep dive into the benefits of steam, highlighting its advantages for wellness, from asthma relief to enhanced skin health and better sleep. Showrooms like Central Arizona Plumbing Supply, Republic Plumbing Supply and General Plumbing are equipped with comprehensive training and display solutions to ensure that they can effectively showcase the myriad benefits of steam. Martha Orellana, vice president of marketing, emphasizes that the passion for steam is at the core of Mr. Steam’s culture. This enthusiasm is transferred to their representatives, showrooms, designers and architects, ensuring that everyone involved is as excited about the product as the company itself. By integrating steam experiences into their training and marketing efforts, Mr. Steam transforms showroom staff into passionate advocates for their products.

Innovative Products and Services

Mr. Steam has continually pushed the boundaries of what’s possible in the steam industry. They were pioneers in introducing touch screen controls for steam showers and have developed other innovations like wireless controls and linear steam heads. Their products, such as the Bliss and Dream packages, simplify the purchasing process with single SKUs that combine multiple components into one streamlined solution. Looking ahead, Mr. Steam is set to unveil a new era of wellness with the introduction of saunas. This expansion into sauna products, including options for both indoor and outdoor use, represents a significant opportunity for showrooms to diversify their offerings and cater to the growing demand for home wellness solutions. Additionally, their digital shower valve, which allows for steam control via a touchpad, is another step forward in integrating technology with comfort.

Strengthening Partnerships through LPG and IMARK

Mr. Steam has a long-standing relationship with industry organizations such as Luxury Products Group (LPG) and IMARK, having been a part of these networks since the early 2000s. These partnerships offer invaluable networking opportunities and access to resources that enhance their market presence. Dan Reinert, vice president of sales, highlights the enthusiasm and eagerness of LPG members to engage in education and training, which aligns with Mr. Steam’s commitment to making steam products accessible and desirable.

The company’s participation in events and conferences organized by LPG and IMARK allows them to showcase their latest innovations and connect with a community of like-minded professionals. The support from these organizations is instrumental in helping Mr. Steam maintain its position as a leader in the wellness industry.

Seizing New Opportunities

With the upcoming launch of their sauna product line, Mr. Steam is poised to tap into a new market segment. This expansion is not just about adding new products but about reinforcing their commitment to wellness and providing consumers with comprehensive solutions for their home environments. The company’s focus on wellness is evident in their approach to marketing and product development, with a clear emphasis on enhancing lifestyles through innovative steam solutions.

As part of National Wellness Month, Mr. Steam made a $100 bet with showrooms to identify other products with 40-plus benefits. “We have yet to give up that $100,” Orellana said. This fun initiative underscores their dedication to promoting wellness and making their products a staple in home wellness solutions.

A Commitment to Partnership and Excellence

Mr. Steam’s mission is simple yet profound: to bring the benefits of steam to showrooms and make it easy for their partners to sell. The company’s collaborative approach with LPG and IMARK reflects a deep commitment to mutual success. As Orellana puts it, “We put the team in steam,” and this philosophy drives their ongoing efforts to innovate and support their partners.

In closing, Mr. Steam’s legacy is a testament to their expertise and passion for steam. With a century of experience, groundbreaking innovations and a commitment to wellness, they continue to set the standard for excellence in the industry. Their partnership with LPG and IMARK is a key element in their strategy to bring the benefits of steam to a wider audience, ensuring that both their products and their partners thrive in the ever-evolving wellness market.