In just six years, Fuse Specialty Appliances has become one of Florida’s fastest-growing providers of luxury appliances and plumbing — an achievement driven by strategic leadership, rapid expansion and an unwavering commitment to customer experience. What began as a boutique startup is now the state’s largest independently owned dealer specializing in premium and luxury brands, recognized for exceptional service and a strong partnership-driven culture.

A Rapidly Expanding Footprint Across Florida

Fuse’s growth trajectory has been extraordinary. Managing partners Alexa Warner, Mike Robertson and Tim Brohawn opened the first boutique showroom in Fort Lauderdale in 2019, followed by Naples later that year. From there, expansion accelerated.

What began as a focused boutique experience quickly gained momentum. By 2020, Fuse expanded north with the opening of its North Palm Beach showroom, deepening its presence along Florida’s east coast and reinforcing its reputation for a more personal, design-driven approach to luxury appliances.

As demand continued to grow, Fuse stepped confidently into Miami’s competitive luxury market in 2021 and introduced its first centralized warehouse—an early signal of the infrastructure needed to support what was becoming a rapidly expanding footprint. Growth soon followed on Florida’s west coast, first with an additional warehouse and then a move in 2022 to a larger Deerfield distribution center designed to support increasing volume without compromising service.

In 2024, Fuse reached another major milestone with the openings of its Boca Raton and Fort Myers showrooms, further strengthening its footprint across the state. The following year marked a pivotal evolution as Fuse expanded beyond appliances with the launch of plumbing divisions in Boca Raton, North Palm Beach and Naples, alongside the opening of a new Sarasota showroom.

“With seven luxury appliance showrooms and three plumbing showrooms across the southern half of Florida, our footprint has expanded at nearly a showroom a year since we launched,” says Director of Plumbing Mindy Sobczak.

Today, Fuse Specialty Appliances is powered by a team of more than 215 employees and a seasoned leadership group spanning operations, logistics, service and sales. “Our growth has been intentional,” adds Director of Marketing & Sales Julia Roberto. “As we continue to scale, our focus remains on our people, our partners and delivering the levated experience that has defined Fuse from the beginning.”

A Strong Foundation of Knowledge and Experience

Fuse was built on deep industry expertise, paired with a boutique, relationship-driven approach—and that balance remains at the heart of the company today.

“We started as a boutique, locally focused business, and in just six years our growth has been remarkable,” says Managing Partner Mike Robertson. “We’ve expanded showroom by showroom, intentionally building a team with decades of industry experience along the way.”

That depth of expertise is one of Fuse’s greatest differentiators. Many team members bring more than 30 years in the industry, a level of knowledge that has supported the company’s growth while preserving the high-touch service and attention to detail that define the Fuse experience.

This foundation allows Fuse to deliver highly personalized guidance, curated product selections and trusted, long-term partnerships with clients and trade professionals.

Serving Luxury Clients with Full-Scope Support Fuse specializes in premium appliances and plumbing, catering to builders, designers, remodelers, plumbing contractors and homeowners seeking elevated solutions.

“For appliances, we manage delivery and installation; for plumbing, we handle delivery only—but across both categories we’re committed to providing a seamless experience from selection to completion,” says Sobczak. Fuse reinforces its service model with more than 130,000 square feet of warehouse capacity across South Florida.

Service That Defines the Brand

Fuse’s commitment to service extends well beyond the showroom floor.

“Our service concierge team steps in when anything goes wrong with a product. We coordinate with manufacturers and simplify the service process, so customers get resolutions as quickly as possible,” says Robertson.

This customer-first culture is embedded at every level of the company.

“Customer service is at the heart of Fuse. We walk every client through their project step by step, making sure they feel supported from the moment they enter the showroom until the project is complete,” explains Sobczak.

Fuse views itself not simply as a retailer but a long-term partner.

“We want to be true partners to our vendors and our customers, building relationships that benefit everyone involved,” she adds.

Community engagement is woven into that philosophy. Fuse is deeply connected to the local communities it serves, participating in numerous events and charity initiatives.

“To date we’ve contributed more than $100,000 to organizations such as Place of Hope, Boca Regional Hospital, Toys for Tots, Breast Cancer awareness groups and the Children’s Cancer Society,” Roberto explains. “This commitment to giving back is driven by our managing partners and carried throughout the entire organization.”

Plumbing: A Significant Growth Opportunity for 2026

Plumbing—Fuse’s newest division—is poised to become a major growth driver.

“Even though it’s a new category for us, customers increasingly want a single partner for both appliances and plumbing, and we’re ready to deliver that,” says Sobczak.

Fuse’s plumbing expansion is strengthened by its membership in Luxury Products Group (LPG).

“We joined LPG after researching several groups. Its vendor partnerships aligned perfectly with the brands we wanted to work with,” Sobczak explains.

LPG has already proven invaluable.

“The LPG portal has been a tremendous resource, from training to promotions to access to private-label opportunities,” she notes. “Peter and the LPG team have been instrumental in helping us connect directly with key vendors and secure relationships that support our rapid expansion.”

Among Fuse’s notable LPG vendor partners are House of Rohl, Brizo, Mr. Steam, Icera, Franke, Thermasol, Insinkerator, Maidstone, Blanco, Infinity Drain and more. Additional partnerships are anticipated as the company continues to grow.

Digital Innovation That Meets Modern Expectations

Technology adoption is another strategic focus for Fuse.

“We’ve been investing in software and digital tools to make it easier for both homeowners and trade partners to explore our brands, check product availability and connect with us online,” says Roberto.

These upgrades enhance efficiency while elevating the customer experience, making Fuse both high-tech and high touch.

A Strategy Built on Research, Listening and Vision

Fuse’s success stems from its intentional approach to expansion.

“Every new showroom location is chosen based on extensive research,” notes Roberto. “We expand where our builders and designers tell us they need us, ensuring we enter markets with intention rather than guesswork.”

Long-term strategic thinking also plays a central role.

“Coming from a competitor, I can say the vision of our managing partners is what fuels our growth,” Sobczak says. “They plan ahead and aren’t afraid to invest in the showrooms, warehousing and staffing we’ll need to support future expansion.”

A Brand Poised for Continued Leadership

With unmatched industry expertise, a service-driven culture, strong vendor partnerships and a growing footprint in both luxury appliances and plumbing, Fuse Specialty Appliances has become a trusted partner to builders, designers and homeowners across Florida.

What began as a boutique concept has transformed into a dual-category powerhouse, yet Fuse’s dedication to partnership, service and excellence remains unchanged.

Fuse’s story is still unfolding, and its most exciting chapters are yet to come.

For more information, visit fusespecialtyappliances.com.