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In today’s highly competitive business landscape, distributor member groups like IMARK and BLUE HAWK are finding innovative ways to foster collaboration and maximize their collective purchasing power. These groups, formed by independent distributors, recognize the importance of achieving economies of scale, negotiating better deals with suppliers, and enhancing overall business operations.

To further optimize their efficiency and effectiveness, distributor member groups are leveraging the power of internal marketplaces. These marketplaces provide a platform for members to access each other’s inventory and products, revolutionizing the way these groups operate and leading to improved profitability, increased product availability and enhanced customer satisfaction.

Enhancing Inventory Visibility and Utilization

One of the primary benefits of internal marketplaces for distributor member groups is the increased visibility and utilization of inventory. Traditional member groups often face challenges when members have excess inventory or when one member is experiencing a shortage while another has surplus stock. In such situations, an internal marketplace acts as a centralized hub, allowing members to list their available inventory and make it accessible to others within the group. This enhanced visibility eliminates inefficiencies, reduces carrying costs and ensures that products are utilized effectively.

With real-time updates on inventory levels, members can make informed decisions, avoid stockouts and maximize the efficient use of resources.


Expanded Product Range and Diversification

Internal marketplaces empower distributor member groups to unlock a vast array of new products and expand their overall product range. These marketplaces promote collaboration and create opportunities for cross-selling and upselling by enabling members to access each other’s inventory. For example, if one member specializes in a particular product category, they can easily connect with another member who may have complementary products. This increased product diversity enhances the group’s competitive advantage by offering customers a broader selection of products that cater to their varying needs. With access to a wider range of products, distributor member groups remain relevant and adaptable to evolving market trends.

Efficient Supplier Relationship Management

Internal marketplaces revolutionize how distributor member groups manage their relationships with suppliers. By consolidating purchasing requirements through the marketplace, members can negotiate more favorable terms and pricing from suppliers. Increased order volume and collective bargaining power rovide an advantage that individual members may not have on their own. Moreover, the centralized nature of the marketplace allows for better communication with suppliers, streamlining the procurement process and reducing administrative overhead. The result is improved supplier relationships, enhanced efficiency and cost savings that can be passed on to customers.

Improved Customer Satisfaction

Ultimately, internal marketplaces enable distributor member groups to deliver an enhanced customer experience. By leveraging the collective strength of the group, members can ensure consistent product availability, faster order ulfillment and reduced lead times. Customers benefit from a broader range of products, competitive pricing and improved service levels. The internal marketplace facilitates seamless collaboration between members, ensuring that customers can access the products they need when they need them. This fosters customer loyalty, strengthens the group’s reputation and positions them for long-term success.

Introducing the Fill It Now Marketplace

IMARK Plumbing and BLUE HAWK have partnered with MarketPush to build and launch the Fill It Now Marketplace, an exclusive closed e-commerce environment for their members. The goal of this marketplace is to allow IMARK and BLUE HAWK members to access a larger pool of products from each other, which they can then offer to their own customer bases. This expansion of available inventory enables them to provide a wider range of products to their existing customers, potentially attracting more customers who are interested in these additional offerings. It allows members to tap into new customer bases associated with IMARK and BLUE HAWK, as their members gain access to each other’s inventory and can market and sell those products to their respective customer networks.

How It Works

As a member, you will be provided with access to your own Fill It Now portal. This portal allows you to upload the products you want to make available to other members. You have full control over setting up pricing, managing inventory levels, tracking orders and overseeing shipment and delivery. It offers a comprehensive suite of features to streamline your selling process.

As a buyer, you will be provided with a login that grants you exclusive access to the Fill It Now Marketplace. This user-friendly website allows you to easily search, find and purchase products you can offer to your customers. It simplifies the process of expanding your product offerings without the need for extensive inventory investments.

No E-commerce Website Required

You do not need to have your own e-commerce store to be a member of the Fill It Now Marketplace. The marketplace itself is a standalone website where you can offer and load your products. Even if you don’t intend to sell products, you can still log in and browse the available products, making it a valuable resource for sourcing.

Benefits of the Fill It Now Marketplace

Inventory Expansion Without Cash Investment

The Fill It Now Marketplace allows you to add products to your offerings without the need to buy actual inventory. By accessing the Fill It Now Marketplace, you gain real-time access to inventory, pricing and shipping information. This empowers your sales representatives to offer more to customers without the financial burden of stocking inventory. If you already have an e-commerce store, you can seamlessly add these products as new offerings for purchase.

The access to additional inventory provides numerous benefits. You can offer new categories, brands, or types of products, allowing you to gauge demand before committing to a risky inventory purchase. Additionally, you can mitigate the risk of out-of-stock inventory by quickly checking if another member has the desired product available. This eliminates the need for frantic searches or calls to find alternative suppliers.

Strategic Handling of Slow-Moving Inventory

As a seller, you can leverage the marketplace to offer inventory that has long inventory turnover. What may move slowly for you could be in high demand for another member. The Fill It Now Marketplace presents a risk-free opportunity to add slow-moving inventory, giving it exposure to potential buyers. You retain full control over inventory levels and can add or remove products at any time, enabling strategic inventory management.

Expanding Your Offerings

The marketplace allows you to test products you’ve considered selling but weren’t ready to make a cash investment in. You can save money on inventory costs and reduce the risk of having unsold inventory by offering products without the need to stock them. Furthermore, these expanded offerings enable you to cater to customers with locations previously outside your service range. As IMARK and BLUE HAWK members are spread throughout the country, “virtual” warehouses are made available to you, expanding your geographic reach.

Additionally, the introduction of new offerings creates opportunities to offer services you couldn’t provide before. With a broader portfolio to offer customers, you can develop new capabilities that add value and strengthen your relationship with customers.


The Fill It Now Marketplace by IMARK and BLUE HAWK has the capacity to transform your operations and stimulate growth. By facilitating inventory and product access among members, the Fill It Now Marketplace enhances inventory visibility, broadens product catalogs, strengthens supplier connections and ultimately elevates customer satisfaction. Embracing Fill It Now positions members at the forefront of innovation, reaping the rewards of improved efficiency, competitiveness and profitability. As the business landscape evolves, the Fill It Now Marketplace will be an indispensable tool for members, unlocking fresh opportunities and propelling them toward sustained success.

About MarketPush

MarketPush is a leading B2B multi-vendor marketplace platform that connects distributors with multiple suppliers and their extensive product catalogs. It offers a wide range of features to cater to customers’ evolving needs without requiring additional inventory investments. With its robust technology, MarketPush empowers distributor member groups to thrive in the ever-changing business landscape. And our experienced team will help ensure your strategy is a success.

To learn more about the Fill It Now Marketplace or how a marketplace strategy can help your company, please reach out to Marven Shook at or Joanne Chessmore at