In the world of kitchen and bath sales, it takes more than product knowledge to rise to the top—it takes vision, strategy and relentless belief in the brands you represent. Tami Miller, director of sales and business development at Immerse & Atlas Supply in St. Louis, Missouri, has all three. Thanks to her unique approach and deep commitment to customer success, Tami is now Luxury Product Group (LPG)’s #1 salesperson for Current faucets nationwide.

Her journey into the kitchen and bath industry began more than 25 years ago, rooted in design before evolving into outside sales. After an early career with Ferguson Enterprises—which at the time was strictly trade-only—Tami eventually made the move to Immerse, helping launch its showroom model.

"I knew it would work,” she reflects. “If you stay in your lane, build real partnerships and deliver the quality people can trust, the success follows—even if it takes a little time."

Tami joined Immerse 16 years ago, just before the company opened its now well-established showroom. Every inch of that space is thoughtfully curated, maximizing high-impact displays to showcase exclusive, high-quality brands. That’s exactly what drew her to Current faucets.

“We needed brands that couldn’t be found online, that offered top-end quality at fair price points,” Tami says. “ Current is crafted from solid brass, backed by a lifetime warranty and delivers strong profit margins. It’s a win-win for us and the customer.”

As industry giants like Moen, Delta, and Kohler continued to implement price increases during and after the pandemic, Tami saw an opening for a better solution—and Current delivered. She even handed out faucet samples to skeptical plumbers and contractors. “If I can get it into their hands, they feel the difference immediately,” she explains.

Her grassroots approach paid off. Tami grew Immerse’s Current faucet sales by forging relationships with builders like Jacob Shower & Bath, who now complete more than 350–400 bathrooms per year exclusively with Current products.

“I gained trust by focusing on the details—like solid brass construction, real warranties and product feel. You can’t explain that through a brochure. You have to put it in their hands.”

A Brand That Listens and Grows

Current’s ongoing product development keeps Tami excited for the future. “I love that they’re expanding their finishes—their gold is really nice, and the matte black is heavy-duty and doesn’t tarnish or fade.” She also appreciates the brand’s openness to feedback, suggesting opportunities to further expand the line into standard tub and shower packages to meet broader project needs.

And when it comes to service? “It’s been fabulous. I don’t have problems. Current stands behind their products.”

Tami’s Advice for Sales Professionals: Keep It Simple, Believe in Quality

For others looking to hit top sales levels, Tami offers straightforward advice:

• Show the product. Carry sample faucets. Let customers and plumbers feel the difference in weight, construction, and function.
• Tell the story. Explain the advantages of solid brass, real warranties and long-term durability.
• Stay focused. Avoid chasing every trend. Stick to finishes and styles that deliver lasting value.
• Believe in what you sell. “I’m not afraid because I know I’m selling quality. I’m not going to be shopped online.”

Tami also stresses the importance of team buy-in. “You have to have someone on your team who believes in it—who’s passionate about helping customers make more money and invest in lasting quality.”

Partnering with IMARK and LPG

Tami’s success is also deeply tied to her involvement with the IMARK and LPG buying groups, attending annual meetings and promoting member brands internally.

“We teach our sales team: no one here works on commission. We sell to the trade. And we make sure our team understands the lines we show first because they’re part of the group. It’s all about strengthening those partnerships.”

Through IMARK and LPG, Tami stays connected to new opportunities, builds stronger supplier relationships and helps her team consistently deliver greater value to trade customers.

Setting the Standard

Tami’s journey is proof that success in the kitchen and bath industry isn’t just about having the right products—it’s about passion, persistence and partnership. By believing in quality, focusing on long-term relationships and always putting the customer first, Tami has built a blueprint for success that’s hard to beat.