North South Supply is in the midst of a dynamic transformation fueled by a clear strategic vision, consistent growth and an unwavering commitment to company culture. Now in the fourth year of its five-year growth plan, the Florida-based independent distributor is redefining what it means to scale while staying rooted in its values.
Strategic Growth with Purpose
At the heart of North South Supply’s five-year plan are three pillars: expansion, operational discipline and customer experience. That framework has guided the company through several significant milestones, including a 55% increase in top-line sales since the plan’s inception. A considerable growth driver was opening a new centralized Distribution Center (DC) in Melbourne, allowing daily replenishment to all branches and laying the groundwork for just-in-time inventory models.
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The company has also made significant investments in technology, focusing on digital adoption, integrating Power BI for real-time analytics and launching a robust e-commerce site in partnership with Unilog, improving customer access and decision-making.
Current Initiatives and What’s Ahead
In 2025, North South Supply continues to push forward with key initiatives. CEO/COO Anthony Donatelli says, “The recent launch of our centralized Distribution Center marks a pivotal point in our plan. It allows for more consistent stock levels at our branches and faster special-order fulfillment.”
The branch experience is also being overhauled, starting with a complete reset of the Vero Beach branch. The goal? Elevate the in-store customer experience, focusing on clean displays, guided selling zones and self-service enhancements.
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The company is also expanding its physical footprint, with plans to open a new location in Port St. Lucie. This expansion will target a fastgrowing market and new customer segments and complete a strategically balanced branch network across the region.
Looking ahead, the company is building an outside sales team, adding an area manager for northern branches, and filling key Purchasing, Branch Support and Sales Management positions aimed at scaling smartly while maintaining operational excellence.
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Culture That Powers Performance
What truly sets North South Supply apart is its commitment to a people-first, family-centered culture. Donatelli personally meets with every new hire for lunch, and employees are provided with a structured five-day onboarding plan, ensuring a warm welcome and clear expectations from day one. Donatelli said, “We’ve focused heavily on leadership development and internal promotion to sustain our culture through growth. Initiatives like monthly coaching, branch manager boot camps and scorecard accountability are driving results at the team level.”
Employee feedback is central to continuous improvement. Through anonymous eNPS surveys, Donatelli and his leadership team gather insights, share results in company-wide town halls and act on feedback—whether it’s building new break rooms or evolving workplace goals.
“We never want anyone to feel like they’re on an island,” Donatelli emphasizes. “Everyone is part of a team, and we should never be stepping on each other to get ahead.”
IMARK Partnership and Community Impact
North South Supply leverages its relationship with IMARK Plumbing to enhance training, vendor relationships and market opportunities. The BlueVolt training portal is deeply embedded in the company’s branch scorecard system, supporting a culture of continuous learning. IMARK’s annual meetings also serve as vital opportunities to explore vendor partnerships and share ideas with fellow members.
Community and connection remain a core focus through events like the company’s annual Oktoberfest trade show, which is entering its fifth year this year. Donatelli said, “These gatherings bring vendors, customers and employees together, fostering a connected ecosystem and collaboration that defines the North South Supply brand.
Built to Scale, Ready to Lead
With new corporate offices completed, a scalable distribution model in place and continued investments in technology and talent, North South Supply is well positioned to grow without compromising the qualities that make it unique. As Donatelli puts it, “We’re not just expanding our business—we’re expanding our impact, while staying true to who we are.”
From infrastructure to culture, North South Supply is proving that growth doesn’t have to come at the expense of values. It’s a model of modern leadership, built on vision, execution and heart.
For more information, visit northsouth.net.