Since its founding in 1949, Reliance Worldwide Corporation (RWC) has grown into a global leader in plumbing solutions for both residential and commercial markets. With a legacy of innovation and a forward-thinking approach, RWC continues to redefine what’s possible in plumbing—from behind-the-wall to in-front-of-the-wall applications.
A Legacy of Innovation and Expansion
RWC entered the U.S. market in 2002 with the acquisition of Cash Acme, a pivotal moment that laid the foundation for its domestic growth. In 2004, RWC introduced Push-To-Connect (PTC) fittings to the U.S. market—technology originally launched in Australia in the late 1990s—that revolutionized installation for contractors seeking speed, reliability and ease of use.
The momentum didn’t stop there. In 2017, RWC acquired HoldRite, entering the vertical construction segment. One year later, John Guest joined the RWC family, bringing expanded capabilities in brass and poly PTC fittings for a wide range of plumbing applications. The acquisition of Eastman and EZ-Flo in 2021 further extended RWC’s reach to front-of-wall solutions, including gas connectors, stop valves, water heater hoses and faucet/toilet supply lines.
Across every milestone, RWC’s goal has remained constant: make plumbing better. From pipe and fitting systems to firestopping and appliance connectors, the company’s comprehensive solutions are engineered to streamline installations, improve reliability and support professionals across the entire supply chain.
A Culture Rooted in Collaboration and Winning
At RWC, innovation starts from the inside. The company’s internal culture is built on transparency, grit and unity.
“We don’t have private offices. Our CEO sits in the middle of the floor with everyone else,” shares Vice President of Wholesale Sales Kevin Mayer. “It’s not just symbolic—it fosters a team-driven culture where every voice matters.”
Cultural fit is just as important as technical skill when hiring. Everyone is expected to roll up their sleeves and stay laser-focused on execution. It’s that shared mindset that drives both product innovation and lasting customer relationships.
Strategic Merchandising That Drives Profitability
RWC’s merchandising displays are more than just shelves—they’re smart selling tools designed for IMARK members. Provided at cost, these displays highlight high-turn supply stop products across the entire IMARK network. But what truly sets them apart is how they blend strategic placement with contractor-centric design.
Each display is customized to fit various retail environments— from 2-foot gondolas to full 4-foot setups—and features high-run items alongside higher-margin products to increase visibility and profitability.
“We can take a $50,000 category and help drive it to $100,000 or more just by increasing awareness and smart positioning,” says Mayer.
Even smaller distributors can see significant lift with the right configuration. It’s all part of RWC’s mission to provide tailored, scalable merchandising that helps partners grow.
Unlocking Growth Through Integrated Solutions and Training
RWC’s biggest opportunity today lies in delivering everything a contractor needs—on the truck, ready for the jobsite. With six powerful U.S. brands under one roof, RWC has created a product ecosystem that works together seamlessly from meter to fixture.
To help contractors, distributors and engineers see the bigger picture, RWC recently launched a new hands-on training facility. The space brings all RWC brands together, visually and practically demonstrating how they integrate across verticals—from residential remodels to high-rise construction.
“This isn’t just a showpiece—it’s where the real work happens,” says Mayer. “Our goal is to educate and empower our partners to deliver smarter, faster and better plumbing solutions.”
The facility is open for training, product walk-throughs and even IMARK member events—helping partners deepen their knowledge and expand their capabilities.
A Moment of Recognition: IMARK Supplier of the Year
In 2024, RWC was named IMARK Supplier of the Year—an unexpected honor that capped off years of deliberate, strategic growth within the IMARK community.
“We made a decision back in 2019 to get more engaged with IMARK,” says Mayer. “We worked hard to align with member needs, become a Platinum supplier and deliver consistent value. This award means everything—it shows our efforts have paid off.”
From National Account Director Luke Bowlden’s leadership to Sales Operations Manager Cori Kates’ behind-the-scenes support, the win was a team achievement. And for RWC, it’s not the end of the story— it’s a launchpad for deeper engagement and future growth.
“Growing alongside IMARK has come naturally,” says Bowlden. “It’s a relationship built on shared energy, mutual respect and the drive to succeed. We didn’t expect the award, and it’s a tremendous honor—one we don’t take lightly. We’re committed to keeping our partnership strong. For us, a long-term relationship with IMARK isn’t the finish line—it’s just the beginning of everything we aim to accomplish together.”
For more information, visit rwc.com.
Jennifer Kohlhepp
Jennifer Kohlhepp is the managing editor of IMARK Today and has more than 20 years of experience developing award-winning content for various platforms. Reach her at jkohlhepp@cmasolutions.com.