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2023 Executive
Sales Outlook Survey

Thank you to the more than 200 member and supplier companies that responded to the 2023 Executive Sales Outlook Survey.

Overall, for 2022 YTD versus 2021, IMARK member distributors reported (on average) a 14.1% sales increase and IMARK suppliers reported a 12.6% increase in sales.

Projections for 2023:

General Assessment of Economic Conditions in 2023—Members

  • 17.3% of respondents predicted that economic conditions will be better in 2023 as compared to 2022.
  • 41.9% of respondents predict that economic conditions will be about the same in 2023 as compared to 2022.
  • 40.8% of respondents predict that the economic conditions in 2023 will be worse compared to 2022.

General Assessment of Economic Conditions in 2023—Suppliers

  • 28.9% of respondents predicted that economic conditions will be better in 2023 as compared to 2022.
  • 22.1% of respondents predict that economic conditions will be about the same in 2023 as compared to 2022.
  • 49% of respondents predict that the economic conditions in 2023 will be worse compared to 2022.

2023 Sales Growth Projections—Members

  • 11.2% of respondents expect sales to (decrease) in 2023 compared to 2022.
  • 31.2% of respondents predict sales increases in 2023 of 0%-5% compared to 2022.
  • 27.2% of respondents predict sales increases in 2023 of 6%-10% compared to 2022.
  • 12.8% of respondents predict sales increases in 2023 of 11%-15% compared to 2022.
  • 17.6% of respondents predict sales increases in 2023 of 16%-25% compared to 2022.

2023 Sales Growth Projections—Suppliers

  • 21.4% of respondents expect sales to (decrease) in 2023 compared to 2022.
  • 20.8% of respondents predict sales increases in 2023 of 0%-5% compared to 2022.
  • 32.9% of respondents predict sales increases in 2023 of 6%-10% compared to 2022.
  • 13.8% of respondents predict sales increases in 2023 of 11%-15% compared to 2022.
  • 11.1% of respondents predict sales increases in 2023 of 16%-25% compared to 2022.

Market Segments with the Strongest Growth Potential in 2023—Members

  • 28% Residential (multi-unit)
  • 24% Commercial Facilities (new construction/MRO)
  • 20.8% Residential (single family)
  • 9.6% Institutional (new construction/MRO), i.e., schools, hospitals, prisons, etc.
  • 7.2% Other
  • 4% Government/ Military
  • 3.2% Industrial Facilities (new construction/MRO)
  • 3.2% Irrigation/Waterworks

Estimated Percentage of Overall 2023 Product Sales Will be Installed by Market Segments—Suppliers

  • 39.8% Residential (single family)
  • 21% Residential (multi-unit)
  • 10.2% Institutional (new construction/MRO), i.e., schools, hospitals, prisons, etc.
  • 8.6% Commercial Facilities (new construction/MRO)
  • 6.7% Industrial Facilities (new construction/MRO)
  • 6% Irrigation/Waterworks
  • 4.3% Other
  • 3.4% Government/ Military