How do you get more impressions, engagements and clicks to your website from a single digital marketing campaign?

Use social media.

Here are six social media ideas for plumbing distributors to think beyond likes and shares to captivate audiences, improve your digital marketing and gain a competitive advantage in a crowded marketplace.

Show Why Visual Content is King

It’s true: A picture is worth a thousand words, perhaps more on social media.

Take advantage of this by creating visually captivating content. Examples include high-quality imagery, videos or animations of products in action or application, which can make an incredible impact on platforms like Instagram, Facebook and LinkedIn.

Visual content grabs attention and helps potential customers envision your products in their projects.

Utilize Influencer Collaborations

Collaborating with industry influencers and their loyal and engaged following is one of the best ways to utilize social media platforms because it can immediately expand your market reach.

Start by identifying influencers who align with your brand values and audiences. Then, build authentic relationships and co-create valuable content, such as product reviews and tutorials.

Gaining trust on social media requires authenticity. That’s why it’s crucial for the influencers you work with to provide honest feedback about your business and services. An influencer genuinely endorsing your company will have a far more significant impact than a scripted, overly promotional message.

Leverage Industry-Specific Hashtags

Using generic hashtags is not enough to stand out and connect with your target audience on social media. To do so, research and embrace industry-specific hashtags.

Using industry-specific hashtags lets you precisely target trade professionals, making them potential customers. It also establishes your credibility as an authority in the industry.

Furthermore, these hashtags significantly boost your content’s visibility, extending its reach and engagement rates. Actively engaging with these hashtags keeps you current with industry trends and conversations, ensuring your content remains relevant.

Engage Your Audience

Engagement on social media platforms has evolved beyond traditional likes and comments. Using under-the-radar interactive features like polls and surveys on platforms such as Instagram and Twitter can take your social media engagement strategy to the next level.

These social media tactics help provide a dynamic way to connect with your audience and gain valuable insights.

For instance, consider utilizing polls to involve your audience in decision-making processes. Ask them about design choices for your showroom product offerings and feature their opinions about industry trends. They will instantly feel valued and share a sense of involvement in your brand.

Put Your Employees in the Spotlight

Humanize your brand by shining a light on your employees. Share behind-the-scenes stories and profiles of your team members who contribute to the success of your business.

It’s a chance to introduce your audience to the people behind the products and share the faces and stories that often go unnoticed but are instrumental in your company’s achievements.

By featuring your employees, you establish a deep and meaningful connection with your audience based on trust, transparency and authenticity. People like to buy things from people they like. The more your audience gets to know your employees, the more likely they will become loyal brand advocates. A bonus: This tactic could also strengthen morale and appreciation among your staff.

Measure and Adapt Strategies

Success in social media is a continuous learning process, especially with algorithms that can change by the day. That means you must remain agile and responsive by closely monitoring your engagement metrics, which can reveal what’s literally clicking with your followers.

It’s all about fine-tuning. Use the data as a compass to tweak your content strategy and ensure your posts are not just seen but resonate well and spark conversations. This proactive adaptation is crucial for maintaining a strong, growing online presence. By consistently aligning your content with audience preferences, you create a dynamic and engaging digital footprint that keeps your followers returning for more.