At Belwith Products, the principles of impeccable quality and craftsmanship are more than just promises—they define the essence of the company. With a rich 130- year history, Belwith Products’ legacy serves as both a tribute to the past and a guiding force that shapes its future. Rooted in a vast, living archive of designs, the umbrella of brands – Keeler Brass, Belwith Keeler, and Hickory Hardware - honor its heritage while embracing innovation. This fusion of timehonored techniques and forward-thinking design has established Belwith Products as a name synonymous with excellence.

Excellence: Designed Like No Other

At the heart of Belwith Products’ success lies an exceptional team—a diverse group of in-house designers, craftsmen, technicians, and customer service agents. Together, they work relentlessly to uphold the Keeler legacy, ensuring that every product is a testament to the company’s unwavering commitment to quality. The team seeks inspiration from the latest trends in fashion, furniture and interior design, drawing influences from every corner of the globe—whether from the latest runways or the quiet beauty of nature. This deep connection to the world around them ensures that the spirit of the Keeler legacy remains alive in every design they create.

Endurance: From Humble Beginnings

The story of Belwith began in 1893, during a time when the world was facing a financial crisis. Amidst this uncertainty, three ambitious merchant brothers came together to form the Keeler Brass Company. What started as a modest venture quickly grew into a household name, renowned for its steadfast dedication to quality and craftsmanship. The brothers’ deep commitment to the community, especially their patronage of the arts, continues to resonate today. Their legacy remains a reminder of the company’s enduring roots and the lasting impact of its founders.

Relentless: Elevating Function Through Provocative Form

Belwith Products’ mission has always been to elevate the ordinary, transforming functional hardware into something truly extraordinary. For the company, design isn’t just about utility—it’s about storytelling. Each piece is an expression of a person’s history, aspirations, and dreams. Crafted with purpose and precision, the Keeler Brass, Belwith Keeler, and Hickory Hardware designs are not just accessories; they are extensions of the individual. From the initial spark of an idea to the finished product that graces a space, the company’s dedication to perfection is unwavering. This relentless pursuit of innovation has earned Belwith Products a reputation for developing award-winning hardware that dares to be different and boldly reflects the personalities of those who choose it.

Crafting the Future with Vision and Passion

At Belwith Products, the company is more than just a business—it is a community of openminded entrepreneurs, visionary designers, analytical thinkers, and skilled artisans. The team embraces challenges and thrives on pushing the boundaries of what’s possible. Through frequent and open dialogue with customers, partners, and employees, Belwith Products ensures that its products meet the unique needs of every client. Whether through personalized training or preferred pricing, the company is dedicated to delivering tailored solutions that align with its partners’ needs.

As the modern-day stewards of the Keeler Brothers’ legacy, the team is driven by an unyielding commitment to uphold the high standards set by the company’s founders. The focus is not just on creating the next great piece of hardware, but on ensuring that the Keeler Brass, Belwith Keeler, and Hickory Hardware brands continue to thrive for another century and beyond.

Leadership Team: Shaping the Future

Under the leadership of Jason Chau, president of Belwith Products, the company is entering an exciting new chapter. With more than 20 years of distinguished leadership in the decorative hardware sector, Chau brings invaluable experience and a track record of success to Keeler Brass, Belwith Keeler, and Hickory Hardware. “Jason has achieved significant milestones throughout his career as an industry leader in decorative hardware, taking brands to new heights through innovation, strategic partnerships, and a commitment to excellence,” says John Veleris, chairman and CEO of Belwith Products.

The team also includes Knikki Grantham, creative director of Belwith Products, who leads product design, marketing, and social media efforts; Charles Colburn, sales director for the U.S. and Canada, who drives growth across North American markets; and David Warmenhoven, product design and innovation strategist. With 20 years of expertise in product development, Warmenhoven refines designs through multiple iterations to ensure the highest quality hardware.

Brand Re-Launch, Major Product Launches, and Expansion in 2025

Exciting developments are on the horizon at Belwith Products. To honor its rich history spanning more than 130 years, the Michiganbased decorative and security product manufacturer Belwith Products® is going back to its roots to lead an umbrella of hardware brands that now includes a familiar name: Keeler Brass.

In addition, the company made a major splash at the 2025 Kitchen & Bath Industry Show (KBIS) with a return to its roots: the relaunch of Keeler Brass and the largest product launch in ten years; Hickory Hardware introduced a new category of bath product, launch the largest addition to a collection in years, as well as enhancements to the user experience in its AR platform; and unveiled a new brand alignment with Grothouse.

Innovative Programs and Partnerships

As part of its ongoing commitment to growth, Belwith Prodcuts is expanding its partnership programs with LPG showrooms. The company aims to partner with showrooms within the LPG buying group, focusing on quality over quantity. With the launch of a new merchandising program and tiered showroom status that can help showrooms earn Platinum recognition, Belwith Products is dedicated to supporting the success of its partners. Additionally, the company is enhancing its freight programs to make the process as seamless and efficient as possible.

Belwith Products’ dealer portal offers an easy-to-navigate, digital solution that allows partners to access product catalogs, inventory data, lead times and more. The portal also simplifies the process of generating quotes and placing orders directly, streamlining workflows for partners.

The Future of Decorative Hardware

At Belwith Products, the power of partnerships and helping customers grow is at the heart of the company’s mission. As it continues to innovate and expand, the company remains committed to maintaining the high standards of quality and design that have been its hallmark for more than a century. Whether through new products, stronger partnerships or enhanced digital tools, Belwith Products is excited to shape the future of decorative hardware— one beautifully crafted piece at a time.

For more information, visit belwithproducts.com.