IMARK Plumbing is set to revolutionize opportunities for suppliers in 2025 with an expanded suite of marketing programs and resources. These initiatives are meticulously designed to foster collaboration, enhance education and drive significant growth across its diverse membership base, which spans the Plumbing, Irrigation, PVF, Waterworks and Decorative Showroom industries.
Empowering Visibility: Targeted Marketing Tools
In 2025, IMARK Plumbing is doubling down on its commitment to help suppliers gain visibility among thousands of decision-makers and industry professionals. With tools like Digital Impact Website Banner Ads and the widely circulated IMARK Today magazine, suppliers can position their products and services directly in front of key audiences.
- Digital Impact Website Banner Ads: Featured prominently on IMARK Plumbing’s portal, these banner ads allow suppliers to showcase high-impact products, training resources and promotional campaigns. Each ad is equipped with a compelling “Call to Action” and evaluated through viewer feedback, offering suppliers valuable insights. Gift cards are even awarded to randomly selected viewers who engage with the ads, encouraging greater participation.
- IMARK Today: Published quarterly, this magazine reaches more than 3,500 professionals across IMARK Plumbing’s verticals in both print and digital formats. Performance-Driven Incentives
Performance-Driven Incentives with GainShare
The GainShare Joint Marketing Planning program stands out as a powerful tool to drive mutual growth. This performance-based initiative encourages members and suppliers to collaborate on ambitious purchasing goals, offering suppliers increased sales opportunities and members the chance to earn additional rebate dollars. GainShare also plays a pivotal role in the Gold/Platinum Points system, with suppliers earning up to 56 points for successful participation.
Enhancing Knowledge Through Education
Education remains a cornerstone of IMARK Plumbing’s strategy for growth. The IMARK University and Learning & Resource Center are central to this mission, offering unparalleled opportunities for knowledge sharing and professional development.
- IMARK University: Suppliers can maintain active courses to educate members’ sales, marketing and customer service teams. With incentives for hosting multiple courses, this platform ensures continuous engagement and skill-building.
- Learning & Resource Center: Designed as a centralized hub, the Learning & Resource Center enables suppliers to upload flexible content formats such as SCORM files, videos and PDFs. It also provides detailed analytics to track user engagement. New courses are rewarded with points, further encouraging innovation and active participation.
Exclusive Promotions and Dynamic Events
IMARK Plumbing’s promotional calendar for 2025 offers a wealth of opportunities for suppliers to connect with members. Seasonal promotions, including winter, summer and fall events, enable suppliers to showcase their latest offerings while earning bonus points. Spotlight Promotions, available year-round, provide additional visibility for standout products and campaigns.
Additionally, the Webinar Series gives suppliers a platform to connect directly with potential customers through live presentations and demonstrations. With IMARK Plumbing tracking member attendance and promoting webinars via dedicated email blasts, suppliers can expect high engagement and actionable leads.
Building Connections with Communication Tools
Communication is key to fostering strong relationships, and IMARK Plumbing offers suppliers robust tools to stay connected. The Member Email Distribution List allows suppliers to directly target key executives, influencers and members who have engaged with their training or promotions. Coupled with the weekly News You Can Use newsletter, which highlights the latest updates and opportunities, these tools ensure suppliers can effectively reach their audience.
Shaping the Future of Success
IMARK Plumbing’s 2025 marketing programs and resources exemplify its commitment to “Building Success, One Member at a Time.” By combining innovative marketing tools, performance-driven incentives and educational resources, IMARK Plumbing empowers suppliers and members to achieve new levels of growth and collaboration.
Whether it’s through digital visibility, training initiatives or impactful promotions, these comprehensive offerings ensure that every supplier has the resources they need to thrive. For more information and to explore these exciting opportunities, please contact Kaitlyn Martel, director of marketing, IMARK Plumbing, at kmartel@imarkgroup.com.