Founded in 1980 by Gary Underhill, Underhill International initially focused on exporting highquality American-made agricultural and irrigation products worldwide. Fast forward to the early 2000s, and the company underwent a transformative shift under the leadership of Ed Underhill, the current president.
Ed’s vision steered the company toward developing innovative products within the irrigation and watering category, rapidly establishing Underhill as an industry leader. The brand became synonymous with top-tier products used by golf courses, professional sports turf groundskeepers and landscapers alike.
Today, Underhill continues to make waves in the irrigation industry, but their story has expanded. Three years ago, the company joined forces with IMARK, aiming to bring fresh revenue streams to plumbing retailers. With its ability to create innovative, impulse-driven products, Underhill has proven to be a game-changer for IMARK members. Their point-of-purchase displays are designed to increase sales and drive new, incremental revenue.
Underhill’s commitment to quality extends far beyond the standard hoses, nozzles and hand pumps found in most stores. The company produces superior products that aren’t readily available on the retail market. If your customers are fed up with leaky, low-quality hoses and nozzles, it’s time to give them a solution they can trust—products that professionals use. With Underhill, you’re offering your customers something better.
But it’s not just the products that set Underhill apart. The company’s customer service is renowned in the industry, with a clear, simple expectation: respond to every inquiry within one business day. Whether it’s a question, a purchase order or a warranty request, Underhill’s team ensures that all communications are handled promptly and efficiently. Orders are shipped the next day with no backorders—a commitment to reliability that has earned Underhill a stellar reputation in the professional sector. Ken Newcomb, sales and operations manager at Underhill, along with his team of regional sales managers—Jason Schwartz (eastern United States) and Tim Hoeffliger (western United States)—work tirelessly to ensure that Underhill’s presence is felt across the country. Their focus is simple: to provide the best possible support for IMARK members and help them grow their businesses.
What makes Underhill the perfect partner for IMARK members? The answer is simple: value. Underhill’s complete range of products offers a superior option for your customers, boosts revenue and guarantees sales. The company is committed to offering more than just irrigation products—it’s about creating new business opportunities. Underhill provides a unique merchandising approach, much like the placement of candy or gum near the checkout counter to encourage impulse buys. This strategy makes it easy for customers to grab products, driving additional sales that wouldn’t be possible otherwise.
“UNDERHILL HAS PROVEN TO BE A GAME-CHANGER FOR IMARK MEMBERS.”
Underhill’s goal is not to encourage IMARK members to stop buying from competitors but to offer something new and valuable. Their mission is to create a win-win situation where both parties benefit, expanding the possibilities of what can be sold. The launch of the electric handpump is just one example of how Underhill continues to innovate, presenting IMARK members with new lines of business that weren’t available before.
The company’s team is dedicated to staying connected with all 600 IMARK members and ensuring they are fully supported. With the hiring of the two new sales managers, Underhill is strengthening its commitment to customer relationships across the country. They understand that offering unique products, top-notch service and innovative business solutions will help IMARK members thrive.
Underhill’s ability to provide innovative products, along with their industry-leading customer service, makes them a valuable asset to any IMARK member looking to grow their business. With Underhill, your customers are getting more than just irrigation products—they’re gaining access to a whole new revenue stream and long-term growth opportunities.
For more information, visit www.underhill.us